The science and art of ecommerce.
For generating results from your web business, we apply the requisite skills and know-how.
Simple but key principals that would apply to
eCommerce on the web were extracted by Evan Schwartz from his extensive research and presented in his book ‘Webonomics’. This was more
than a decade ago when web had just begun taking roots.
Acclaimed by the legends & veterans of eCommerce industry,
these broad principals have stood the test of time and are relevant even today!
The reason why we take these seriously is because we believe most of them would be relevant even a decade
from now in one way or other.
In conjunction with well established marketing & design principals, we give
detailed attention to how these 9 principals should be applied & put into
practice for success of your eCommerce & online initiatives.
For your benefit
and easy reference, we have listed these principles below.
Marketers
Shouldn’t Be On The Web For Exposure, But For Results.
Quantity of Website Visits Is Relatively Less Important Than Quality of User Experience.
Trust & Branding Matters Even More On The Web.
Consumers Will
Shop Online for Information-Rich Products.
Self Service
Provides For The Highest Level of Customer Comfort.
“Value Based
Currencies” (i.e. Reward & Loyalty Programs) Enable You to Create Your Own Monitory System.
Even the Smallest
Business Can Compete in the Web’s Global Marketplace.
Consumers Should Be Compensated for Disclosing Data About Themselves.
Agility Rules! –Web
Sites Must Continually Adapt To The Market.
